The Economic Impact of TikTok in Canada

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GDP generated by TikTok for Canada's economy in 2024

In 2024, TikTok Canada’s operations combined with SMB (Small to Medium-Sized Business) activity on the platform supported a total of $2.3 billion GDP (Gross Domestic Product), 19,250 FTEs (Full-time Equivalents) and $554 million in tax revenue. Here’s how that breaks down:

  • $1.4 billion in GDP generated by SMBs and creators who grew their businesses on TikTok
  • $602 million in GDP generated by TikTok Canada’s operations
  • $326 million in GDP generated by organic exposure for businesses on TikTok
19,250 FTEs Total employment supported by TikTok Canada operations and SMBs in 2024

Impact of TikTok Canada Activity

Impact of TikTok on SMBs

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