Sainte Famille, l’Île-d’Orléans, Québec
Chez Mag has always been a well-kept regional secret. But it exploded into a destination experience with hundreds of out-of-towners flocking to the small snack shop when Québec content creator @oliprimeau reviewed Chez Mag’s signature lobster poutine, calling it one of the best poutines in Québec. From there, the business saw rapid growth, with Chez Mag’s TikTok community adding 10,000 new followers.
@chez_mag_fine_cantine“When spring arrived, it meant the reopening and there was really an expectation – a craze for the brand.”
Account size
16k+ followers
Most popular video
7.6M views
Active on TikTok
2 years years
Using TikTok, Chez Mag has transcended its island niche reach, with a new location and a food truck which has quickly become a sought-out attraction across the province’s festivals and events. Marc-Antoine feeds into this enthusiasm, with meme-laden posts, reviews and updates, populating the #lobsterpoutine hashtag with Quebec summer vibes all year round.
